You're Not Automating — You're Just Accelerating Your Mistakes

There’s a subtle but dangerous mistake happening in enterprise tech: using AI to automate broken processes instead of reimagining them. It feels like progress – faster outcomes, reduced headcount, impressive dashboards.

When you use AI simply to shave costs off a manual workflow, you’re not transforming. You’re just polishing legacy. The real opportunity is to ask whether the workflow should even exist, and what value AI can create instead.

If you're serious about AI, stop asking "How do we automate this task?" and start asking:

- “Why does this task exist in the first place?”

- “What insight can be discovered from the data corpus to make smarter, more accurate, fact-based decisions?”

The companies that win with AI won’t be the ones that automate the most. They’ll be the ones that rethink the system entirely – and build intelligence where others have optimized inertia.