Using AI for automation is like using a Porsche 911 as a ski car.

Too many enterprises are pouring advanced AI into RPA use cases, hoping for transformation — and ending up with expensive macros in the cloud.

It’s like using a Porsche 911 as a ski car: powerful, precise, beautiful… and completely wrong for the job. Automation is about repeatability, consistency, and cost efficiency.AI is about learning, nuance, and adaptation.

Conflating the two doesn’t just waste money — it obscures the very value AI is supposed to unlock. If you’re using AI just to make a manual process cheaper, you’ve missed the plot. The real play is to reframe

AI ≠ Automation